I help B2B startups and enterprises combine the power of product marketing and sales enablement to drive measurable, tangible results.
I help you:
Envision and establish clarity around your product’s WHY.
Let's design a growth marketing roadmap that gives your marketing and sales teams clear guidance towards achieving your 2024 revenue goals.
We'll build a bridge between where your future customers and how you connect with them now, in a more meaningful way using the data you currently have in your CRM.
In the first 90 days, I'll align your team with the company’s goals by clarifying their role KPIs and learning more about how your sales and marketing functions are aligned—turning strategy into measurable growth across your buyer's journey.
Finetune your GtM contentto include customer surveys, custom market research, and employee-generated content so your brand personality is unforgettable in the industries you compete in.
The above deliverables are a few key growth marketing activities I can offer. Here's a more extensive list of how I can collaborate with your team.
Custom market research & reporting
Buyer research through first and third-party surveys
Marketing budget reconciliation and attribution analysis
Brand positioning
Sales & marketing data collection & workflow alignment
GtM positioning and planning
Marketing operations and automation
360° campaign ideation and direction
Personal brand coaching
“ Chae works with us as a consulting CMO. She’s partnered with us on our growth marketing strategy and has been able to craft the right message in critical assets like our pitch deck based on our vision and mission. She plans and executes the marketing mix that uniquely works for us and adapts to market trends in the context of our users’ needs. She is an asset to our team and instrumental in establishing Fyrii.ai as a competitive, market leader. ”
Co-founder - Fyrii.ai
In the past 15 years of my career, I've often observed a disconnect.
Brilliant teams sometimes miss their mark due to a lack of clarity in how their day-to-day roles impact the organization's overall mission.
The mission of both should be to drive demand through new customers, and long-term loyalty and advocacy from existing ones.
Using the lessons I’ve learned in the past decade and my experience as a scrum master, I've honed an approach that combines modern-day marketing with employee-led communication. By pinpointing budget bleeds, implementing the right AI enabled tools and creating a library of personalized digital touchpoints, you can stay consistently visible in the customer's research journey, keeping you top of mind when they need a solution like yours the most.
“ Chae has been an invaluable resource. She helped take our company to even higher levels by sharing keen insights on how, as an emerging market leader in the commercial negotiation space, we could leverage our team’s collective intellect to gain more visibility in market using social media. What really sets her apart is how she blends a robust understanding of organizational objectives and any nuanced challenges at play, with an ability to clearly communicate on-point, broadly applicable advice coupled with specific examples and guidelines that make her prescription comprehensible, less daunting, and immediately actionable. I would recommend that any organization looking to make subtle changes to improve organic growth turn to Chae! ”
Managing Partner - Consensus Group
My work goes beyond traditional B2B marketing and run-of-the-mill GtM tactics. I partner with enterprise sales and marketing leaders to really dive into the nuance of their product experience and map that to audiences that have an insatiable appetite for those experiences and capabilities. Together, we'll roadmap your vision through measurable GtM strategies that revolve around education and building a community with current and future customers.
MarTech
Cybersecurity
Hospitality Technology
AgriTech
Manufacturing
“ Chaenara was a breath of ‘newness and innovation’ to the organization. She pushed at boundaries of complacency and galvanized an entire organization into seeing things differently and acting differently. It was sheer joy to work with this energetic, creative, spirit-filled individual. ”
CEO - TOSL Engineering
I help you get customers to buy—and buy-in.
Let's work together so investors and customers alike can easily see the obvious reasons why you’re worth their time and trust. If this sounds like the type of marketing partner you’re looking for, drop me an email, or let’s jump on a call.
I cover all things B2B go-to-market (GtM), strategy and a few mom jokes in between on
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